The Apple Watch Ultra: Premium features without the premium price
The Apple Watch Ultra. Fantastic device. Terrible price. You're not alone in your doubts: €899 for a watch feels like pure madness. You want that titanium case, the larger screen, the extreme durability. But your bank account says no.
You're scrolling through online stores, comparing prices, searching for alternatives . Yet, you're stuck on the same dilemma: compromise or keep saving. But what if that whole dilemma is nonsense?
The refurbished market has rewritten the rulebook. Same Ultra, same smart features , but hundreds of euros cheaper . No shady middlemen, but certified devices with a warranty. The question is no longer whether you can afford an Ultra. The question is why you'd still want to pay top dollar.
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Why the Ultra is so attractive
The Apple Watch Ultra stands out for three key features: its 49mm titanium design, its exceptional battery life of up to 60 hours, and its brighter 2000-nit display. These specifications make it perfect for athletes, adventurers, and professionals who refuse to compromise.
The screen isn't just larger, it's also more functional. The extra space means you can see more information at a glance. Apps run more smoothly, maps are easier to read, and workouts are easier to track. The titanium casing is surprisingly lightweight for its size and feels luxurious on your wrist.
The price difference: new versus refurbished
A new Apple Watch Ultra currently costs €899 at Apple. Refurbished models start around €650, depending on condition and manufacturer. That's a saving of at least €250—enough for a pair of AirPods or a year's worth of accessories.
This price difference becomes even more significant when you consider that many refurbished models have barely been used. Think of returns, showroom models, or devices traded in within the warranty period. These watches may have been on someone's wrist for a few weeks, but they function like new.
What exactly do you get with refurbished?
A certified refurbished device goes through a strict process:
- Complete hardware inspection and functional testing
- Replacement of damaged parts
- New battery if capacity is below 80%
- Professional cleaning and disinfection
- Software reset to factory settings
- Minimum 12 months warranty
The main difference from new? The packaging. You usually get a plain box instead of the original Apple packaging. The charger and strap are either new or thoroughly cleaned.
Who is the Ultra really worth it for?
The standard Apple Watch Series 8 or 9 is sufficient for most users. But the Ultra offers added value for specific groups. Divers appreciate the water resistance up to 100 meters and the Oceanic+ app. Runners benefit from the dual GPS frequency for more accurate tracking in cities.
Climbers and hikers use the compass app with waypoints, the 86-decibel siren for emergencies, and the extended battery life during multi-day hikes. The orange action button is programmable for quick access to workouts, a stopwatch, or other functions.
Practical differences in daily use
The larger screen makes a difference, especially when reading messages and using apps. While you have to scroll on a Series 8, the text on the Ultra often fits entirely on the screen. The extra brightness is noticeable in bright sunlight—no more squinting to read the time at the beach.
The battery lasts three days with normal use, while other models require daily charging. This means sleep tracking is finally practical. You no longer need to charge the watch overnight.
What should you pay attention to when purchasing?
Always check the battery health of a refurbished model. Apple displays this as a percentage of the original capacity. Anything above 80% is acceptable, but aim for 90% or higher for optimal performance.
Also pay attention to the software version. Older models don't always get the latest watchOS updates. An Ultra from 2022 will still receive updates for years to come, but check this to be sure.
Ask about the warranty terms. Certified retailers offer at least a one-year warranty. Some stores offer an optional extended warranty for a small fee—often worthwhile for expensive devices.
Accessories and compatibility
All 49mm straps fit the Ultra, but not all straps do justice to the design. The Trail Loop and Alpine Loop are specifically designed for this model. The Ocean Band is ideal for watersports. These original straps cost around €100 new, but are also available refurbished.
The Ultra works with iPhone 8 or later running iOS 16. Older iPhones are not compatible. This is important if you still have an older device.
Sustainability as an added benefit
Besides saving money, a refurbished purchase contributes to a circular economy. The production of a new smartwatch uses approximately 70 kilograms of CO2. By choosing refurbished, you prevent these emissions and reduce electronic waste.
Apple itself is also increasingly pushing towards sustainability with trade-in programs and recycled materials. A refurbished purchase fits perfectly with this philosophy.
Conclusion: smart investing
The refurbished Apple Watch Ultra offers the same premium experience for significantly less money. You get the titanium casing, the large screen, the exceptional battery life, and all the advanced features. The only things you're missing are the new packaging and that "first-class" feel.
For those who are debating between a new Series 9 and a refurbished Ultra, the Ultra offers more bang for your buck. The price premium over a new Series 9 is minimal, but the extra features are substantial.
Check availability regularly, as popular models sell out quickly. The neutral titanium color is especially popular. With patience and a little searching, you can find your ideal Ultra for a fraction of the original price.
Why refurbished is the smartest choice
A refurbished Apple Watch Ultra is the smartest choice if you want premium features without the premium price. For at least €250 less, you get the exact same titanium watch with a months-long warranty.
Whether you're diving, climbing, or simply appreciate quality, the Ultra delivers. The difference from new? Only the packaging and your bank balance. Regularly check stock with certified sellers, because the best ones are gone within days. Why pay top dollar when the same watch is available for much less?
